A month after debuting its genesis NFTs, Starbucks will launch its second set of NFTs though its Odyssey rewards program. Dubbed the ‘First Store Collection,’ this new drop is expected to arrive on April 19, and features 5,000 NFT stamps or collectibles minted on Polygon, with each piece available for a flat $100.
A company statement describes the new collection as a “multimedia collage of photos, in-store textures, and prominent icons” that draw inspiration from the coffee chain’s first store in Seattle. Fans that snap up a piece of this collection will earn 1,500 points for rewards that will be credited to their Starbucks Odyssey app. Moreover, those with more than two NFTs from the first collection will get early access to the latest mint.
Starbucks Odyssey Public Launch is Imminent
In addition, there is more exciting news for fans of the black stuff. After months of experimentation with a closed beta, a public rollout of the platform is imminent. The company recently alluded to its beta testers via email that they were getting closer to the official launch.
That said, once the second NFT drop is complete, Starbucks Odyssey will shift its focus to rewarding beta users based on how many points they have earned. Perks will be accessible starting April 24, including access to a virtual coffee preparation class, and a chance to help those in need with a donation to the Feeding America charity.
Other notable rewards include a chance to name a tree at the company’s Costa Rican coffee farm, or unlimited free coffee for a Month. Points on the app are earned by completing in-app objectives such as buying drinks from the company stores or interacting with its content.
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Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the globe.
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